The next time you go to an event, a mall, or any other outing, take a few minutes to just sit and observe your environment. From time to time, you will witness people coming up to another person and starting a conversation. Ninety-nine percent of the time, the person they are speaking to isn’t famous, nor do they have any special ability. They are usually your ordinary person next door.
So, what is their magic ability? Why are strangers walking up to them and starting conversations with them effortlessly? Often, the secret will lie in their attire or accessories. Can you believe that’s the secret? You’re not impressed, I see. Well, if you utilize this correctly you can start instantly build rapport without saying a word because you have something that relates to them. This is a powerful tool you can use over and over again.
In my book, First Impressions for the Business Professional – Why Some of Us Excel and Most of Us Fail, you’ll get an in-depth look into how to create a conversation without saying a word.
Let me give you an example:
Let’s say that you want to make a good first impression with a new boss or a client. You ask around and find out that the person likes your favorite team. (Let’s say it’s the Pittsburgh Steelers).
When using this technique you may do the following:
Male—Wear a pin or a tie with the Steelers logo with your suit.
Women—Wear a necklace or earrings with the Steelers logo.
There are two situations where you can use this to your advantage:
- You can hope the person who you want to start the conversation with sees what you’re wearing.
- You can utilize the OPEN formula with the other person and chances are they will notice your accessories and it will help you build rapport.
Key Lesson: If you want to standout of the crowd, wear something that stands out and you’re more likely to create a great business first impression.